Frequently Asked Questions

What is meant by digital marketing?

A: Digital marketing is the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers

Q: What are SEO services?

A: An SEO service provider utilizes Search Engine Optimization to increase the number of visitors to a website by obtaining high-ranking placements in the search results page of search engines (SERP). The primary function of SEO is to drive more unpaid useful traffic to a site that converts into sales.

Q: What are the three aspects of SEO?

A: There are three phases of SEO you need for a well-rounded organic search strategy: on-page SEO, technical SEO, and off-page SEO. By breaking down your strategy and thinking about SEO as these three aspects, it is much easier to organize and execute the optimization plans.

Q: What are the types of digital marketing?

A: Types of digital marketing —
Content Marketing
Search Engine marketing
Display Advertising
Mobile Marketing
Social Media Marketing
Email Marketing
Influencer Marketing
Affiliate Marketing

Q: What is organic traffic?

A: The term “organic traffic” is used for referring to the visitors that land on your website as a result of unpaid (“organic”) search results. Organic traffic is the opposite of paid traffic, which drives traffic to a site by way of paid ads.

Q: Why is Organic traffic important?

A: Why is organic traffic important? Organic traffic is important because it is targeted. Users visiting your website from a search engine’s organic results have a very specific intent and if you can provide them with a solution or answer to their question, they are more likely to convert.

There is also an asymmetric benefit to SEO. Once a site is ranking well and is more visible, the financial benefit can far outstrip the cost. See below for the financial comparison to running Facebook ads: